Talking 90 day goals, extemporaneously
We review the 90 day goals at the start of February 2020, with some rambling to get there.
Loren Winzeler: [00:00:00] Hey, welcome to the mileposts podcast. This is Loren, your host for this episode. You can find us at mileposts.org and, I just got done fiddling with the gain, so hopefully I didn't screw up the audio too much. I'm gonna. Boost the gain just a little bit there. There we go. all this recording stuff is totally, experimental at this stage.
[00:00:28] So. Anyway, this podcast was originally planned to be a vlog form, in a video format, face to camera. I'd been, kinda diving into YouTube at that time a couple of years ago listening to podcasts, and I thought doing kind of a founder dialogue as a vlog style would be a pretty cool way to tell the story, in a straight to camera style.
[00:00:56]I'm not sure when that died on the vine, [00:01:00] but, I had founder of log.com and grand plans to practice with video and editing, and it never happened. It got sidelined, I guess. it was, deemed unimportant, I guess, at the time. So I do regret not doing founder vlog, and I might, I might've changed the last four years if I had put out some content regularly and just gotten started with that.
[00:01:23] I guess it's hard to speak straight to camera. You have to be pretty narcissistic. The vlog about yourself every day, I guess i did not like the sound of my own voice. I've only had success with content creation by writing first, and the more I can write outline script, the faster I can produce something coherent,
[00:01:42] in fact, I'm reading from a script right now. I used to think that I was a good speaker and I tend to tend to do okay. Speaking was in debate in high school and college and yes, I am that nerd that was into computers and a president of the debate club. My wife calls it the [00:02:00] glory years. My wife laughs at me.
[00:02:02] She says it was the glory years during high school and college. I was the editor in chief of the school newspaper. You know, senior class president, English student of the year, Eagle scout, a third in my graduating class, and so on. so anytime I lay claims to my past in front of my kids, my wife fucking slams me glory year.
[00:02:26] She says it is true. I guess I can't argue. I had another good six or seven good years, followed by probably three to six, not so great years. after that and things shifted, despite having a script, I've kind of veered a little bit off course. So what I was intending to talk, talk about, this is an update episode, by the way.
[00:02:49]so, and the first, so I gotta. Figure out what I'm updating. back to speaking though, I was not into, you know, speaking and speech and so forth. Back then I, [00:03:00] but I do remember I got persuaded to enter into an extemp contests or extemporaneous speaking at a local speech tournament in high school.
[00:03:08]With only policy debate, experience as a background. I some how BS'd my way into a trophy, and I was the only student in my high school on that speech team to advance the sectionals. So it was pretty strange. I still remember that's pretty strange driving to the event with this speech teacher some weeks later.
[00:03:29] But, I digress. Extemp, extemporaneous speaking, I guess to be a good vlogger or a good podcaster you want to be able to kind of just talk off the top of your head. it's easier, I think, to do a podcast when you're having a conversation with someone not doing a monologue style like we're trying to do with mileposts here.
[00:03:55] So forgive me if it's too boring or the story gets a little off track.
[00:03:59][00:04:00] But, anyway . You know the story about the extemp contest though? You know, it didn't actually end that well. when I went to sectionals, they gave me a topic. The way it works is they give you a topic, a current event, if you will. They give you some time to prepare based on materials that you brought.
[00:04:17] And you have to talk about that topic for X number of minutes. And at that sectional tournament, they gave me something totally out of left field. I had no idea what they're talking about and I completely bombed. . So anyway.
[00:04:29]This a script I've written here isn't helping me to. Great. And keeping focused on on the point. But anyway, back to the updates. So it's early 2000 to 2020 early February, 2020 right now, and I'm reviewing my 90 day goals right now, what I wanted to finish by the end of March. And these were the 90 day goals and they remain the 90 day goals.
[00:04:53] Number one. A 60 audio or video content pieces and attempt to ship [00:05:00] marketing daily. And then using the streaks app to kind of keep track of that. Well, in January, that was a complete and total fail. I got sidelined a little bit and sidetracked and did not post any video or audio. So to complete that goal, I need to post more than one piece of content every day for the next two months. I've recorded. Three audio bits right now and then have video recording at the same time. I'm not sure whether I'll count that as three or six. We shall see.
[00:05:38] Number two was 12 sales webinars for the down payment.gift product down payment.gift is our down payment registry product for newlyweds that want to buy a house after they get married or before, and we sell and work with mortgage lenders to provide that registry, that crowdfunding mechanism. [00:06:00] So I've got. A zero done of the sales webinars, no surprise, and eight weeks to complete those 12 sales webinars. This was meant to be one per week. So I've got to do a two per week, coming up in, mid February to March. I've got to practice it a couple times, get it down before I start going two in a week. I don't know, maybe I can get to done in a week. And, and then tail off towards the end of March, we'll see how it goes.
[00:06:32]the third goal was 100 leads, 100 / 300. I originally had wanted to get, 300 leads. Well, but I pulled it back to something that I thought was very obtainable. So this is one where we're actually on track.
[00:06:47] We've got a little over 30 leads or using Facebook ads. Those ads need to be optimized. but if we can keep on with that and launching the webinars and promoting those separately, we should be able to [00:07:00] get the hundred and potentially the 300.
[00:07:04] And the fourth one, the one that's the most disappointing is four paying customers. So we've got zero. Four paying customers for down payment.gift. And this would be a lender paying us $200 a month for the platform at base level.
[00:07:22]So basically to stay true to those goals, I need to record and ship daily. including weekends for the next two months. I need to host webinars, 12 webinars in eight weeks. I need to improve and relaunch the lead gen campaigns and, you know, noting that the new webinar leads will count here as well.
[00:07:41] And then lastly, convert on for customers. And again, actually this, this was supposed to be for customers in the month of January. I was going to, Use that four customer measure to measure traction, for a financial commitment that I had made with my wife in November. You see, I [00:08:00] had told her that I would look for work, either contracting or job if things weren't turning around by the end of January.
[00:08:07] So, so there is that, I need to update my resume and. get on Upwork possibly some kind of part time or remote type marketing work. I was actually hoping to do something more on the technical programming side, but I was also thinking about marketing and lead gen for mortgage specific online mortgage marketing.
[00:08:31]If I could find something within a mid mortgage company, it could help me get closer to conversations that would benefit the products like down payment.gift, the HomeByBocial, product. And, this other project called Review Homes, which we'll talk about in future episodes. I'd like to test some waters on contracts remote work.
[00:08:54] Full time, part time gigs, and some stuff doing PHP, Ruby and so [00:09:00] on. So honestly, I have not had a technical interview to, or had to apply for a job in a while. In 2010, I applied to start my mortgage branch. going back a couple of years, I, I applied, to get hired as a loan officer. That was in September in 2008. and, had a couple quasi technical interview circa 2006 on the Java development side with a couple of startups in Marin County. one of them was a fitness tracking web app. It was subsequently acquired by Garmin. I had a good conversation with them, but it wasn't a good fit. And there was another interesting, website called, I don't know, it was called mamapedia at the time.
[00:09:46] I think this was 2006 era as well. I don't know whatever happened to those guys. In 2003 I took a job as a, at a bicycle shop as a salesperson and a bicycle mechanic, [00:10:00] and did that for several years in a Marin County and in San Francisco.
[00:10:05]So you can tell, I have not a, I don't have a current resume. I haven't been a applying and changing jobs. I mean, going back in time, I'll have to do a whole episode of all the mistakes I've made in my job. But in 2000 the year 2000 before I did this other startup, I was recruited by two friends from Intel capital to come work at a gaming peripheral company.
[00:10:27] That was a turnaround, a company. talk about that another day. I use DICE to get some contracting work back in 1998. I wonder if DICE is still around. It used to be an interesting platform. I think it still is technical programming type platform. And I did interviews straight out of college, a totally green behind the ears, worked at Intel, got offers it, Intel, Microsoft, Dell, IBM, worked as an intern for Microsoft back in 94. [00:11:00] So the idea of, in the next several weeks, prepping a resume and putting it out there as a little. A little challenging. I think it's one of the core problems in software and tech. If you get out of it, it's difficult to get back in, especially when there's age or experience gaps.
[00:11:47] Now it's actually a server side language. It's crazy. Anyway, I digress. So continuing, you know, to. Focus on my goals and so forth. Over the next 90 days, [00:12:00] despite having missed two of three, I think that the ideal, thing about doing 90 day goals is that if you miss your goals, you're not off for the entire year.
[00:12:12] If I were to set. A year long goal by now in February. I'm not looking at them saying I got to really hurry cause I've got 11 months left to hit those goals. So it makes it easier to just slack off. But if you're two thirds of the way to that 90 day window and you're not doing well on the goals, then.
[00:12:38]It's time to get cracking on it. And that's what I love about 90 day planning. So I'll be continuing to campaign for these goals, testing the waters on the contract side and remote work. I'll let you know what happens there, you know, since moving to, to California and then subsequently to Petaluma back in 2003 and then 2005.
[00:13:00] [00:13:00] I've kind of focused more on the family and not so much on networking locally. I do regret that a bit. mileposts is an answer for me to make up for that lost time. Putting some information out into the world anyway, in feature updates are revisit those goals.
[00:13:18] Fortunately , the podcast will count for content and shipping daily to hit that 60 to 90 day goal, a 60 in 90 days. so anyway. All right, I'll have to cut it off there. Thanks guys. Again, Loren with the mileposts podcast, check us out on mileposts.org and, we'll look forward to having you join us in the future episodes.
[00:13:38] Thanks. Bye.